Mariah to Perform "Almost Home" on Idol

Mariah Carey was chosen to perform the song "Almost Home" for the 'Oz the Great and Powerful' soundtrack, and her performance of it on American Idol is only one of the ways Disney is promoting the new film. Mariah Carey is currently serving as a judge on the Fox reality juggernaut American Idol.

Television promotions for the film have been hard to miss. Disney ran a pricey commercial during the CBS telecast of the Super Bowl. It also enlisted Mariah Carey to sing a song from the film on Fox singing contest American Idol, according to producer Joe Roth.

The high-flying, and headline-grabbing, entrance last month was the signature event of a Disney marketing blitz on major TV broadcasts, social media and at Disney parks to stoke interest in "Oz," a $200 million production that is its first release of an expensive 2013 film slate. It debuts in theaters March 8.

(Source)